Message the world at 500+ messages per second — without dropping a packet.
Most agencies understand WhatsApp templates. They can't engineer infrastructure that survives high-throughput bursts. I build end-to-end conversational systems, closed-loop ad attribution, and fault-tolerant messaging engines.
From ad click to converted, attributed customer.
Meta Ads (CTWA)
Click-to-WhatsApp
Webhook Ingestion
K8s pods · DLQ + retries
Queue (Kafka / Redis)
Backpressure · rate limits
Flows + CAPI Feedback
Convert · attribute · scale
Turn WhatsApp Into a Full Application
Native, app-like experiences that convert without leaving the chat. Multi-screen WhatsApp Flows (KYC, booking, surveys) wired to dynamic backends, interactive lists & buttons, Commerce catalog carts, native payments, and zero-tap OTP auth.
- WhatsApp Flows (JSON UI)
- Catalog & cart / payments
- Interactive components
- Zero-tap OTP / 2FA
Server-Side Tracking & Ad Attribution
Sit at the intersection of WhatsApp and Meta AdTech. Conversions API (CAPI) for web/app/offline events, EMQ 8.5+ ingestion pipelines with SHA-256 hashing, and Click-to-WhatsApp closed-loop attribution feeding purchases back to the ad auction.
- Conversions API (CAPI)
- EMQ 8.5+ optimization
- CTWA attribution
- CAPI Gateway on K8s
Built for 500+ Messages / Second
Infrastructure that survives high-throughput bursts. Distributed queues (Kafka/Redis) to beat HTTP 429 throttling, resilient webhook ingestion for hundreds of thousands of receipts per minute, dead-letter queues, and exponential backoff.
- Kafka / Redis queues
- Webhook DLQs + retries
- Rate-limit architecture
- 99.99% uptime targets
Seamless Tech Provider Onboarding
For platforms and aggregators: Embedded Signup that grants WABA permissions in under 60 seconds, programmatic system-user token management and rotation, shared WABA topologies, and number portability across On-Prem and Cloud API.
- Embedded Signup (FBE)
- Token rotation & mgmt
- Shared WABA topologies
- Number portability
The differentiators standard agencies can't touch.
WhatsApp Business Calling API
Programmatic inbound/outbound VoIP & SIP — dynamic IVR flows and call routing wired into your contact center, on scalable K8s pods.
Cost-Optimized Routing
Cost-aware pipelines that prioritize free Utility templates inside open service windows and cut global messaging spend by up to 30%.
AI Smart Routing
LLM intent-scoring at the gateway — high-intent sales queries routed to humans, generic support pushed into Flows, in milliseconds.
Ready to scale your communication pipeline?
Enterprise onboarding, MSAs, and compliance run through MooreTech.